IN COLLABORATION WITH NDLEA
High on Life is a youth-focused awareness campaign created to make drug prevention feel real, honest and relatable, We're bringing young people into conversations about pressure, identity, mental health, choices and the realities that can lead to substance abuse and all forms of addiction without the fear of shame.
Built by DevEdge CBHA Foundation in collaboration with NDLEA, the campaign combines public awareness, youth dialogue and community action to promote healthier choices among young Nigerians.
HIGH ON LIFE
NOT ON DRUGS
DEVEDGE CBHA FOUNDATION X NDLEA
YOUTH AWARENESS WALK . JULY 4TH . ABUJA
YOUTH TALK PANEL . JULY 11TH . ABUJA
CHOOSE JOY . CHOOSE LIFE
DEVEDGE CBHA FOUNDATION X NDLEA
FOR YOUTH. BY YOUTH
JOIN THE MOVEMENT
2026
CHOOSE JOY . CHOOSE LIFE
A
YOUTH
MOVEMENT
FOR A GENERATION
CHOOSING TO LIVE
High on Life, Not on Drugs exists because young Nigerians deserve more than warnings. They are navigating peer pressure, mental health struggles, family expectations, unemployment anxiety, and the need to escape often without safe spaces to speak honestly. This campaign creates those spaces. Not through fear. Through community, honesty, and something genuinely worth belonging to.
"THE YOUTH DESERVE MORE THAN WARNINGS. THEY DESERVE OPPOTUNITY, COMMUNITY, AND SOMETHING REAL TO BELONG TO."
This is a campaign. Bold, loud, official, and built from the ground up for this generation.
Backed by the NDLEA. Driven by DevEdge CBHA Foundation.
Owned by the youth of Nigeria.
The Campaign In Action
YOUTH AWARENESS WALK
A visible, energetic march bringing together young people, partners, advocates, and stakeholders in a collective stand for healthier choices. Joy as protest. Movement as message.
01.
JULY 4TH 2026
02.
DIALOGUE SESSION
Real conversations in real spaces. Safe environments where young people can speak honestly about peer pressure, mental health, identity struggles, and the realities they face every day.
JULY 11TH 2026
Unfiltered Conversation
Personal stories from young Nigerians; unfiltered, unpolished, and true. Stories that replace judgment with understanding and shame with solidarity.
Media Moments
Campaign visuals, social content, and press engagements that carry the HOL message beyond the event into the everyday digital spaces young people inhabit.
Brand Partnerships
Collaborations with brands, schools, institutions, and organisations who believe that speaking to the next generation in a language they connect with is worth investing in.
Community Engagement
Embedding the HOL message into communities — through local leaders, faith organisations, and grassroots networks that extend the campaign's reach beyond event day.
BACKED BY AUTHORITY
Official Credibility
Youth- First Spirit
High on Life is proudly developed by DevEdge CBHA Foundation in collaboration with the National Drug Law Enforcement Agency (NDLEA). This gives the campaign the institutional credibility to open doors, while the community-driven approach keeps the message fresh, honest, and genuinely youthful.
